DE ǀ EN

Design made in Germany.

We are writing design history.

Our products are love, devotion and 100 percent our own design. Because just as räder
products don’t simply pop out of a machine, the same goes for the design philosophy:
everything is designed and dreamed up by our in - house design department, consisting
of six product and graphic designers.

From strategic collection design to the first product idea to packaging, our own trade fair
booths, POS materials and print media, everything at räder comes from the hands and
heads of our creative department.

In addition, we closely cooperate with purchasing, marketing, logistics and distribution
to satisfy your  wishes and quality expectations.
The räder collection is thus made possible by a capable team of workers who show a
great deal of initiative! Because this is the only way to ensure our beautiful products
guarantee success for your retail store.